United Way GIving Campaign

With donations, the United Way of Miami-Dade is working to prepare children to enter school ready to learn, to build strong reading skills by third grade, to remain socially and academically engaged in school and to graduate on-time and college- or workforce-ready.

This assignment was to photography real kids in the United Way school programs to promote the future skills and strengths they learn in the United Way programs locally. This was a fun day for the kids who wanted to participate in the program where they received rewards to be used for water cannons to squirt their teachers. I was happy that none of the water was directed in my direction.

This was part of a multi-day shoot for United Way of Miami-Dade giving campaign.

  • Share/Bookmark
Read more.. Tuesday, February 7th, 2017

Shire Pharmaceuticals multi agency photo production.

This 3 day shoot in Miami, Florida was for a Pharma company based in the USA and UK. This project was unique since we were shooting two sets of talent (each market) in the same location with different angles and props. We shot at multiply locations including a restaurant, house, beach, cityscape and a park. With multiply locations coordinating all the motorhomes, prop cars and 30+ crew can sometimes be an issue… if not properly produced, luckily we had a great producer and planned all the details out in our production guide. Working closely with the producer is essential to stay on time and in budget, so everyone is on the same page on the shoot days. Clients love great photography and smooth productions, We like to give clients the best we can and they appreciate.

“James, Thanks for the images and for accommodating us all day. These images look TREMENDOUS! ” Doug- Creative Director

  • Share/Bookmark
Read more.. Friday, October 14th, 2016

Summer Road Trip Images

Working on a continuing theme of Road trips and Americana here are some of the images I created this June on the road to Michigan, Atlanta  and New York City.  These are all created with in camera techniques using special lenses on my Canon 5D Mark III camera.  All the images are processed using Lightroom and there is no post special effects on these images.  Hope you enjoy some of my creativity, it’s nice to have the balance of commercial and fine art imagery without deadlines and budgets.

  • Share/Bookmark
Read more.. Sunday, June 26th, 2016

Emerald Coast Tourism Shoot

Here are a few selects from my multiday tourism shoot and a little background of this fun and interesting shoot with great behind the scene adventures.

The client wanted to add my style of motion and color to their new campaign to promote Destin Florida and the Emerald Coast.  This 3-day shoot we shoot on land and sea from sailboats to an inner tube surrounded by jellyfish… Luckily (amazing) I didn’t get stung on my legs floating in the water or lost in the fog.

Tourism shoot for Destin Florida with a giant redfish

Traveling to the panhandle of Florida from South Florida is a hike, doing it four times is a trek!  But that’s what some of my crew did from Miami 9 hours each way.  The ad agency travelled from New Orleans which was just 4 hours to this sandy paradise.   The first day of location scouting was a beautiful day sunny.  The online weather service apps were predicting the pretty much the same weather for the rest of the week.  I was a happy camper until we woke up the next day and we had a freak fog banks that didn’t burn of when the sun came up.  I calmly spoke with the client and told them…” Sometimes we have to hurry up and wait!” for mother nature.

We had to work within certain dates to complete the production so we would be paid. This was my first shoot ever that I had to postponed for weather delays.  I have an amazing weather service  http://www.wriwx.com Weather Routing Inc.  they have never failed to provide all the weather information in real time worldwide since 2002.  I was informed that this freak weather pattern wasn’t going to dissipate anytime that was budget friendly.  I worked with the creative team and crew to figure out a new timeline and budget, so we could complete this project without blowing the budget.

Visit my blog or website for more information.  Don’t forget to follow me on Social media SM @jamesmcentee all SM

  • Share/Bookmark
Read more.. Wednesday, March 16th, 2016

GMC Trucks & Sea Ray Production

Working with a Detroit Ad Agency & my reps at Getty we were awarded this project shooting for GMC and Sea Ray Boats.  The end product was 12×15 foot banners to be used at home & boat shows. The corresponding GMC Truck  would be parked in front of the displays.  With the GMC trucks parked it gave the view facade of the Sea Ray Boats being towed behind it…  This could be you  ;-) !
After extensive location scouting we found an area that suited all our projects needs for the original 4 Sea Rays we shot in the Tampa area of Florida.  Working closely with the local Sea Ray dealer our production team coordinated with the drivers and detailers to make sure everyone understood what we needed and when.  They did a great job and they enjoyed watching how all the magic is made.   We had great weather (as planned) and we were able to shoot at 2-3 locations a day to give the agency some options…I love giving options!   
Technically we had to work with the display manufacturers to create the correct angles and heights of the trailer hitches.  We wanted to make sure the displays looked great close up so we reached out to Chris Snipes at capture integration for our digital needs.  Chris was great he was on set when needed and super accommodating working with our timeline.
The Agency and Client loved everything from the selection of images to the ease of the working with the team and our communication.  Shortly after they decided to expand the campaign and we shoot down in the Florida Keys for the fifth Sea Ray boat.
Look at my other post to see time elapse Go-Pro videos of this production.

  • Share/Bookmark
Read more.. Wednesday, December 9th, 2015

Outback Steak House

When you are shooting at an open facility you always have to work around the clientele. This assignment for Outback Steakhouse was no different, we arrived at the location at 10:30pm right after they closed and started our production. The key with limited space and a ton of talent and wardrobe is to pre scout and plan. We had a bunch of images we needed to create in a limited amount of time and space. We created a production area for the stylist to work in without being in the shoot and having to move and start all over. We create a library of images for the client to use in upcoming advertising promotion.

Here’s a few out takes from the night.

  • Share/Bookmark
Read more.. Saturday, September 26th, 2015

Bonefish Grill – Lifestyle shoot

This project for Bonefish Grill was shot on location at a newly built restaurant populated with talent and extras.  With a team of stylist, assistant and makeup crew, we worked closely with the client to create all these images and more during this one-day production.

When creating scenarios with people and food you must pay special attention to both food and the energy of the talent.  That’s when having a great team pays off to catch all the little details.

The final images are being used for advertising and web promotion for new food items being introduced that included the New in the Shooter- Oyster shooters or Made in the Dough- Doughnuts.  The clients were extremely happy with the end results and we have done more projects since this shoot.

  • Share/Bookmark
Read more.. Saturday, February 21st, 2015

Sea Ray Boats and Jack Morton Advertising agency

The project was a Co-Op with Sea Ray Boats and GMC trucks to create a 12ft X 10ft displays for Home and Boat shows.  At these shows the trucks will be parked in front of the boat mural to give it the perspective of the boat being pulled.  We work closely with Jack Morton production team to make sure the trailer tongue was positioned at the proper height when the display is assembled.  Working with different Sea Ray dealerships to coordinate boat/trailer to be delivered at multiply location through out Florida was the next challenge that we over came with a little flexibility and money!

The Ad Agency Jack Morton and the Art Director enjoyed shooting in Florida during he winter time and did not miss the winter storm that was happing North of us. It was great working with the Jack Morton team and Thanks again to my agents at Getty.

  • Share/Bookmark
Read more.. Wednesday, January 21st, 2015

Forbes Magazine Photo Editorial of Billionaire Jorge Perez

This editorial shoot for Forbes Magazine during the construction of the new Perez Art Museum Miami ([/caption].org”>PAMM). This was a interesting shoot logistically since the museum was still under construction and there was no power in many of the rooms and no elevators for equipment. My assistant Joe was a trooper caring the Profoto Pro B up and down flights. I too had to carry precious equipment, the Forbes writer form NYC Morgan was wear her chic suede heels and I gave her a piggyback ride across the active muddy construction site to clean ground. Being a photographer and a Boy Scout you never know what duties may present themselves.

The shoot went great and Mr Perez was an excellent subject to work with, especially since we had limited time with him. Here is a short excerpt from the article.

Touring PAMM With Billionaire Jorge Perez
Billionaire real estate developer Jorge Perez donated $40 million to the Miami Art Museum in 2011. The gift, half in art from his personal collection and half in cash, was bequeathed on the condition that the institution be renamed after Perez in perpetuity. The resulting Perez Art Museum Miami, housed in a new building, will open its doors in December 2013 during the Art Basel Miami Beach festival. Many works once housed inside the billionaire philanthropist’s residence now grace the walls.

  • Share/Bookmark
Read more.. Monday, December 16th, 2013

New equipment test- Video Gorilla Pod

Over the Holidays, I received a new piece of video equipment that allows me more flexibility to capture video from tight spots. I was vacation at the Everglades National Park, camping, fishing and boating around the tip of Florida. I decided to try it out for the first time by having it dangle of my boat going 35 mph zooming in and out of the mangroves and cruising with the dolphins. It worked out great and I am looking forward to using it more.

Check out the video I created.

  • Share/Bookmark
Read more.. Monday, January 2nd, 2012

30 Seconds in Paris

This exciting 30 seconds through the streets and monuments of Paris, France.

  • Share/Bookmark
Read more.. Saturday, June 18th, 2011

Global Ad Campaign- Rio, Paris, NYC, Las Vegas & New Orleans

This assignment took me to 3 continents and 5 different locations. The creative brief was to illustrate the change of day to night at these iconic locations. The client was an eye glass company that manufacturers transitional lenses that changes with the light. Working with the creative team at the advertising agency, I was able to create different angles and perspectives for each location to give the agency options on this project.

These are the five retouched locations I created during this project.

  • Share/Bookmark
Read more.. Tuesday, May 3rd, 2011

Family time at Top Ridge in the Adirondacks

For this recent shoot for Top Ridge Resorts, I created video as well as
still imagery for the ad campaign. This location is in North Creek, NY, in
the beautiful Adirondack State Park. The Creative Director was looking for
imagery that told a story as well as conveying a family friendly atmosphere.

Other motion crews I’ve recently directed include crews for the I LOVE NY
Tourism Campaign and several pharmaceutical companies.

  • Share/Bookmark
Read more.. Friday, March 25th, 2011

Rio de Janerio

This was location 4 of 5 for this global campaign and the third different time zone this week.  Next week will be the greatest difference in time zones… Rio to Miami for 36 hours then Miami to Paris then back to Miami….then to New York.

Luckily,  I had a great producer in Rio and all the logistics were already  taken care of when the driver picked me up at the airport. Permits, Suntan Lotion and Security personal were on the top of my list.  Derek from Capture Brazil had everything covered and we were able to location scout all the key locations in one day.  A little pre production goes a long way.

On the shoot day it was perfect weather and the only real issue we had came from Mother Nature and the Full moon.  We were shooting on the beach and the tides happen to be a little higher than normal.  We had some fun during the day building a wall of sand around the tripod. The vantage point we wanted was close to the normal high tide level on the beach, but the tide was not normal that day.  As you will see in the photo and video we had our job cut out for us.   My security officer  a Batalhão de Operações Policiais Especiais (Portuguese for Special Police Operations Battalion) had us covered with fanny pack full of toys.

We all had a good time and I was able to get the angle the the client requested, so the shoot was a success.  It was my Birthday (Big 40) during the shoot dates and since we had great weather during the shoot.  I was able to visit some of the historic sites…. All work no play makes James a Dull photographer :-)

Look for the final images after the campaign is launched.

  • Share/Bookmark
Read more.. Friday, January 21st, 2011

New Orleans – Bourbon street

As the New Year starts so did the continuation of this two month photography assignment for Vision Ease Lens based out on Minneapolis.  I always enjoy NOLA and shooting on Bourbon street is always a adventure.  Great people watching and music to listen to while you work.  Other than my luggage going to Milwaukee and the weather in NOLA feeling like I was in Milwaukee  the trip was great.  For the second day shooting I ended up renting a suite at the Royal Sonesta Hotel which is the key balcony that many production companies shoot from.  Thank you to all the people who assisted in obtaining this location. This provided the perfect vantage point to give the client a different point of view. Here is a couple behind the scene pictures from this shoot.

  • Share/Bookmark
Read more.. Friday, January 7th, 2011

A little photoshop can go a long way…

So there is no budget to close down public areas for your photo shoot.  A little pre planning and a little photoshop can keep the photo shoot rolling.  Here’s a couple of samples of before and after from a recent health care shoot.

Retouched before and after sample

Retouched before and after sample

Retouched before and after sample

Retouched before and after sample

  • Share/Bookmark
Read more.. Wednesday, August 25th, 2010

2 days, 5 location, and 20 crew

No this is not a Hollywood title for the next new summer movie hit, but we did shoot in Hollywood FL  :-)   It was 2 full days outside in close to record heat for the month of August.  The assignment was for AvMed health care creating a library of images of active mature adults to be used in Florida market.  With many shoots clients need images that work with a multitude of  sizes from banner ads to print/electronic media.  My style of shooting is lots of different angles and expressions in a library of consistent imagery.

This was shoot in Hollywood florida on the boardwalk for AvMed by James McEntee

The interesting production tidbit for this assignment was not the normal changes, revisions and complete 180 from original photo brief… which did also happen… But this was the first time working with this agency &  the Art Director was leaving for vacation for two weeks and I was going to be in the middle Adirondack State Park.  I was stuck in the  tradition “Hurry Up & Wait” which in this industry is the norm. It was Friday and we both went on our merry ways North waiting for the Who, What and Where to happen.   Being a Eagle scout, I grabbed my trusty WI-FI card and car power adapter and  off I went to rough it with internet access in kilobytes…I was missing the days of dial up.

The call finally arrived the assignment was confirmed and the check was in the mail.  I have a great producer Margret Alonso Productions in South Florida and she was the first I called. When you have a producer with a great attitude as a team(& budget$)  you can make the craziest Ad agency request happen in even a crazier time line.  As a team we made it happen.


1.Hollywood boardwalk with the last minute request for 1950’s car on the boardwalk

2. Broward Preforming Arts Center and waterfront with inter coastal view

3. Putt Putt golf  with palm trees shot at boomers entertainment center

4. Swimming pool and workout/gym with palm trees

5. Walking with dog and picnicking with the inter coastal waterway in the background

At all these locations we mixed and matched talent and activities to give the client a wide range of images to choose from.  The shoot went great and the client sent the crew a email and myself email’s of Thanks

“I just wanted to thank you all for doing such a great job on the AvMed project & it was a pleasure working with you all. I look forward to working together on future projects.” -Senior Art Director

“I heard it went very well and everyone was impressed with your professionalism. Thank you!  I have not seen the shots, but David was very happy.” – Art Buyer


  • Share/Bookmark
Read more.. Saturday, August 21st, 2010

Who Are Today’s Migraineurs?

The Client Brief

Today, 28 million Americans experience migraines – and over 21 million of these migraine sufferers are women. These are today’s Migraineurs.

Women today lead more demanding lives than ever before, typically leading a “double life” that requires them to be responsible for both home and work. Responding to the need for a migraine medication that won’t slow women down, AstraZeneca has developed a new migraine medication called Zomig.

The brief presented to photographer James McEntee was to portray strong, active, professional women – the profile of the typical migraine sufferer – who are able to perform under stress and get the job done, with the help of Zomig.

Production Challenges and Client Requests

“The client wanted to portray strong, active women in demanding jobs. Police officers and life guards are under constant stress. And what could be more challenging than working on an emergency medical team?” says McEntee

Key to this concept was finding models that didn’t “look like models” – but instead could convincingly portray the real women who handle these tough jobs. Fortunately, McEntee has extensive casting experience in a variety of cities around the U.S., and was able to pull together an excellent selection of talent in both New York and Miami, where the campaign was shot. Being familiar with the in’s and out’s of shooting on location in multiple states James and the producer were able to produce each shoot quickly to meet the tight deadline.

On location there are always many logistics to manage. When shooting four different highly produced scenarios in three states (FL, NY, NJ) there are many things that can go wrong. “Be Prepared !” is James McEntee’s motto. McEntee, an Eagle Scout knows, how important this is especially when tens of thousands of dollars a day in production are on the line.

McEntee states “What’s most important during the shoot is keeping the momentum going-directing the talent,adjusting for weather, and being flexible & able to respond to unexpected circumstances. A lot of fine tuning can be handled in post production. You don’t want to waste time and break the team’s concentration by stopping and starting unnecessarily.

The End Results

The Migraineurs and the Evolution Campaign began in 2008 and it has evolved into a recognized campaign. The Lifeguard and Police woman were the first shoots, followed recently by the Triathlon Athlete and the E.M.T . “The campaign has been a huge success and everyone is very happy with the results” said Doug Donelan Creative Director . Donelan states “We spent most of the night and this morning choosing selects. It was tough, there were so many outstanding shots, it was hard to choose favorites.” Donelan and McEntee are no strangers when it comes to tight deadlines and even tighter budgets.

The campaign is to inform medical professionals via web, print and trade show about the positive results of the product. The continuation of the Evolution Campaign for 2009 justifies the success of the entire team evolved in all aspects of the production.

To view more images from the shoot visit www.jamesmcentee.com

To see more images from these shoot or many other please visit www.jamesmcentee.com or email us at me@jamesmcentee.com

  • Share/Bookmark
Read more.. Wednesday, June 10th, 2009
Get Adobe Flash playerPlugin by wpburn.com wordpress themes