This assignment was for Kraft Social Media campaign as a teaser to announce Vanilla Ice and New Ninja Turtle Mac and Cheese product. I shot stills and video for this shoot. Working with CP&B Miami and Denver offices to capture video and stills in a limited amount of time. We shot at one of Ice’s Palm Beach Mansions in his Helicopter hanger and his home theater room. We only had 2.5 hours to set up, shoot and record audio so everyone was on their A game.
This editorial shoot for Forbes Magazine during the construction of the new Perez Art Museum Miami ([/caption].org”>PAMM). This was a interesting shoot logistically since the museum was still under construction and there was no power in many of the rooms and no elevators for equipment. My assistant Joe was a trooper caring the Profoto Pro B up and down flights. I too had to carry precious equipment, the Forbes writer form NYC Morgan was wear her chic suede heels and I gave her a piggyback ride across the active muddy construction site to clean ground. Being a photographer and a Boy Scout you never know what duties may present themselves.
The shoot went great and Mr Perez was an excellent subject to work with, especially since we had limited time with him. Here is a short excerpt from the article.
Touring PAMM With Billionaire Jorge Perez
Billionaire real estate developer Jorge Perez donated $40 million to the Miami Art Museum in 2011. The gift, half in art from his personal collection and half in cash, was bequeathed on the condition that the institution be renamed after Perez in perpetuity. The resulting Perez Art Museum Miami, housed in a new building, will open its doors in December 2013 during the Art Basel Miami Beach festival. Many works once housed inside the billionaire philanthropist’s residence now grace the walls.
Over the Holidays, I received a new piece of video equipment that allows me more flexibility to capture video from tight spots. I was vacation at the Everglades National Park, camping, fishing and boating around the tip of Florida. I decided to try it out for the first time by having it dangle of my boat going 35 mph zooming in and out of the mangroves and cruising with the dolphins. It worked out great and I am looking forward to using it more.
Check out the video I created.
This assignment took me to 3 continents and 5 different locations. The creative brief was to illustrate the change of day to night at these iconic locations. The client was an eye glass company that manufacturers transitional lenses that changes with the light. Working with the creative team at the advertising agency, I was able to create different angles and perspectives for each location to give the agency options on this project.
These are the five retouched locations I created during this project.
For this recent shoot for Top Ridge Resorts, I created video as well as
still imagery for the ad campaign. This location is in North Creek, NY, in
the beautiful Adirondack State Park. The Creative Director was looking for
imagery that told a story as well as conveying a family friendly atmosphere.
Other motion crews I’ve recently directed include crews for the I LOVE NY
Tourism Campaign and several pharmaceutical companies.
This was location 4 of 5 for this global campaign and the third different time zone this week. Next week will be the greatest difference in time zones… Rio to Miami for 36 hours then Miami to Paris then back to Miami….then to New York.
Luckily, I had a great producer in Rio and all the logistics were already taken care of when the driver picked me up at the airport. Permits, Suntan Lotion and Security personal were on the top of my list. Derek from Capture Brazil had everything covered and we were able to location scout all the key locations in one day. A little pre production goes a long way.
On the shoot day it was perfect weather and the only real issue we had came from Mother Nature and the Full moon. We were shooting on the beach and the tides happen to be a little higher than normal. We had some fun during the day building a wall of sand around the tripod. The vantage point we wanted was close to the normal high tide level on the beach, but the tide was not normal that day. As you will see in the photo and video we had our job cut out for us. My security officer a Batalhão de Operações Policiais Especiais (Portuguese for Special Police Operations Battalion) had us covered with fanny pack full of toys.
We all had a good time and I was able to get the angle the the client requested, so the shoot was a success. It was my Birthday (Big 40) during the shoot dates and since we had great weather during the shoot. I was able to visit some of the historic sites…. All work no play makes James a Dull photographer
Look for the final images after the campaign is launched.
As the New Year starts so did the continuation of this two month photography assignment for Vision Ease Lens based out on Minneapolis. I always enjoy NOLA and shooting on Bourbon street is always a adventure. Great people watching and music to listen to while you work. Other than my luggage going to Milwaukee and the weather in NOLA feeling like I was in Milwaukee the trip was great. For the second day shooting I ended up renting a suite at the Royal Sonesta Hotel which is the key balcony that many production companies shoot from. Thank you to all the people who assisted in obtaining this location. This provided the perfect vantage point to give the client a different point of view. Here is a couple behind the scene pictures from this shoot.
So there is no budget to close down public areas for your photo shoot. A little pre planning and a little photoshop can keep the photo shoot rolling. Here’s a couple of samples of before and after from a recent health care shoot.
No this is not a Hollywood title for the next new summer movie hit, but we did shoot in Hollywood FL It was 2 full days outside in close to record heat for the month of August. The assignment was for AvMed health care creating a library of images of active mature adults to be used in Florida market. With many shoots clients need images that work with a multitude of sizes from banner ads to print/electronic media. My style of shooting is lots of different angles and expressions in a library of consistent imagery.
The interesting production tidbit for this assignment was not the normal changes, revisions and complete 180 from original photo brief… which did also happen… But this was the first time working with this agency & the Art Director was leaving for vacation for two weeks and I was going to be in the middle Adirondack State Park. I was stuck in the tradition “Hurry Up & Wait” which in this industry is the norm. It was Friday and we both went on our merry ways North waiting for the Who, What and Where to happen. Being a Eagle scout, I grabbed my trusty WI-FI card and car power adapter and off I went to rough it with internet access in kilobytes…I was missing the days of dial up.
The call finally arrived the assignment was confirmed and the check was in the mail. I have a great producer Margret Alonso Productions in South Florida and she was the first I called. When you have a producer with a great attitude as a team(& budget$) you can make the craziest Ad agency request happen in even a crazier time line. As a team we made it happen.
4. Swimming pool and workout/gym with palm trees
5. Walking with dog and picnicking with the inter coastal waterway in the background
At all these locations we mixed and matched talent and activities to give the client a wide range of images to choose from. The shoot went great and the client sent the crew a email and myself email’s of Thanks
“I just wanted to thank you all for doing such a great job on the AvMed project & it was a pleasure working with you all. I look forward to working together on future projects.” -Senior Art Director
“I heard it went very well and everyone was impressed with your professionalism. Thank you! I have not seen the shots, but David was very happy.” – Art Buyer