Working on a continuing theme of Road trips and Americana here are some of the images I created this June on the road to Michigan, Atlanta and New York City. These are all created with in camera techniques using special lenses on my Canon 5D Mark III camera. All the images are processed using Lightroom and there is no post special effects on these images. Hope you enjoy some of my creativity, it’s nice to have the balance of commercial and fine art imagery without deadlines and budgets.
Here are a few selects from my multiday tourism shoot and a little background of this fun and interesting shoot with great behind the scene adventures.
The client wanted to add my style of motion and color to their new campaign to promote Destin Florida and the Emerald Coast. This 3-day shoot we shoot on land and sea from sailboats to an inner tube surrounded by jellyfish… Luckily (amazing) I didn’t get stung on my legs floating in the water or lost in the fog.
Traveling to the panhandle of Florida from South Florida is a hike, doing it four times is a trek! But that’s what some of my crew did from Miami 9 hours each way. The ad agency travelled from New Orleans which was just 4 hours to this sandy paradise. The first day of location scouting was a beautiful day sunny. The online weather service apps were predicting the pretty much the same weather for the rest of the week. I was a happy camper until we woke up the next day and we had a freak fog banks that didn’t burn of when the sun came up. I calmly spoke with the client and told them…” Sometimes we have to hurry up and wait!” for mother nature.
We had to work within certain dates to complete the production so we would be paid. This was my first shoot ever that I had to postponed for weather delays. I have an amazing weather service http://www.wriwx.com Weather Routing Inc. they have never failed to provide all the weather information in real time worldwide since 2002. I was informed that this freak weather pattern wasn’t going to dissipate anytime that was budget friendly. I worked with the creative team and crew to figure out a new timeline and budget, so we could complete this project without blowing the budget.
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Working with a Detroit Ad Agency & my reps at Getty we were awarded this project shooting for GMC and Sea Ray Boats. The end product was 12×15 foot banners to be used at home & boat shows. The corresponding GMC Truck would be parked in front of the displays. With the GMC trucks parked it gave the view facade of the Sea Ray Boats being towed behind it… This could be you ;-) !
After extensive location scouting we found an area that suited all our projects needs for the original 4 Sea Rays we shot in the Tampa area of Florida. Working closely with the local Sea Ray dealer our production team coordinated with the drivers and detailers to make sure everyone understood what we needed and when. They did a great job and they enjoyed watching how all the magic is made. We had great weather (as planned) and we were able to shoot at 2-3 locations a day to give the agency some options…I love giving options!
Technically we had to work with the display manufacturers to create the correct angles and heights of the trailer hitches. We wanted to make sure the displays looked great close up so we reached out to Chris Snipes at capture integration for our digital needs. Chris was great he was on set when needed and super accommodating working with our timeline.
The Agency and Client loved everything from the selection of images to the ease of the working with the team and our communication. Shortly after they decided to expand the campaign and we shoot down in the Florida Keys for the fifth Sea Ray boat.
Look at my other post to see time elapse Go-Pro videos of this production.
When you are shooting at an open facility you always have to work around the clientele. This assignment for Outback Steakhouse was no different, we arrived at the location at 10:30pm right after they closed and started our production. The key with limited space and a ton of talent and wardrobe is to pre scout and plan. We had a bunch of images we needed to create in a limited amount of time and space. We created a production area for the stylist to work in without being in the shoot and having to move and start all over. We create a library of images for the client to use in upcoming advertising promotion.
Here’s a few out takes from the night.
This project for Bonefish Grill was shot on location at a newly built restaurant populated with talent and extras. With a team of stylist, assistant and makeup crew, we worked closely with the client to created all these images and more during this one-day production.
When creating scenarios with people and food you have to pay special attention to both food and the energy of the talent. That’s when having a great team pays off to catch all the little details.
The final images are being used for advertising and web promotion for new food items being introduced that included the New In the Shooter- Oyster shooters or Made in the Dough- Doughnuts. The clients were extremely happy with the end results and we have done more projects since this shoot.
The project was a Co-Op with Sea Ray Boats and GMC trucks to create a 12ft X 10ft displays for Home and Boat shows. At these shows the trucks will be parked in front of the boat mural to give it the perspective of the boat being pulled. We work closely with Jack Morton production team to make sure the trailer tongue was positioned at the proper height when the display is assembled. Working with different Sea Ray dealerships to coordinate boat/trailer to be delivered at multiply location through out Florida was the next challenge that we over came with a little flexibility and money!
The Ad Agency Jack Morton and the Art Director enjoyed shooting in Florida during he winter time and did not miss the winter storm that was happing North of us. It was great working with the Jack Morton team and Thanks again to my agents at Getty.
This editorial shoot for Forbes Magazine during the construction of the new Perez Art Museum Miami ([/caption].org”>PAMM). This was a interesting shoot logistically since the museum was still under construction and there was no power in many of the rooms and no elevators for equipment. My assistant Joe was a trooper caring the Profoto Pro B up and down flights. I too had to carry precious equipment, the Forbes writer form NYC Morgan was wear her chic suede heels and I gave her a piggyback ride across the active muddy construction site to clean ground. Being a photographer and a Boy Scout you never know what duties may present themselves.
The shoot went great and Mr Perez was an excellent subject to work with, especially since we had limited time with him. Here is a short excerpt from the article.
Touring PAMM With Billionaire Jorge Perez
Billionaire real estate developer Jorge Perez donated $40 million to the Miami Art Museum in 2011. The gift, half in art from his personal collection and half in cash, was bequeathed on the condition that the institution be renamed after Perez in perpetuity. The resulting Perez Art Museum Miami, housed in a new building, will open its doors in December 2013 during the Art Basel Miami Beach festival. Many works once housed inside the billionaire philanthropist’s residence now grace the walls.
Over the Holidays, I received a new piece of video equipment that allows me more flexibility to capture video from tight spots. I was vacation at the Everglades National Park, camping, fishing and boating around the tip of Florida. I decided to try it out for the first time by having it dangle of my boat going 35 mph zooming in and out of the mangroves and cruising with the dolphins. It worked out great and I am looking forward to using it more.
Check out the video I created.
This assignment took me to 3 continents and 5 different locations. The creative brief was to illustrate the change of day to night at these iconic locations. The client was an eye glass company that manufacturers transitional lenses that changes with the light. Working with the creative team at the advertising agency, I was able to create different angles and perspectives for each location to give the agency options on this project.
These are the five retouched locations I created during this project.